The Millennial generation and their buying power

Older consumers may associate pink with femininity, but for the millennial generation, pink has become a symbol of gender neutrality. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The highly coveted demographic has an estimated $200 billion consumer buying power, so it’s no wonder businesses are trying to cater to their every need. Adding their favorite color to your marketing campaigns can prove effective, however make sure that it makes sense to your brand and message. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Inclusivity and relatability are no doubt important keys to remaining relevant in these product-saturated times, but so does staying true to yourself. So above all #youdoyou ⠀