Build a Bond with YOUR Favorite Business!

in #bitcoin6 years ago (edited)

Most businesses try to constantly engage with their customers in an effort to build a bond with them. It's an established understanding that customers tend to not only become repeat buyers, but also self-motivated promoters of a business that they feel a connection with.

Nike's recent move to sign up Colin Kaepernick as a brand ambassador is a step to bond with minorities and civil rights' activists. This may seem like a political stance, but is actually just a business decision as it builds an impeccable bond between Nike and specific fast-growing demographics. Brands have often made bold moves to align themselves with certain members of the population--Nike isn't reinventing the wheel here.

However, aligning a brand with a specific population segment limits the net reach of a brand as it carves the brand's bond with a portion of the market. For this very reason, many brands opt for more timid and less politicized moves.

Some brands dedicate great effort and years, if not decades, to develop a good strategy to connect with their customers. Such an approach may work for major enterprises with a new operational goal, but it cannot work for start-ups. Most start-ups are cash-strapped and time is generally not on their side as the fixed cost of their operations is not affordable for too long; consequently, emerging brands and small businesses do not have the resources to build a connection with their customer base through a multi-year campaign.

The problem here is that the current form of commerce does not natively internalize the customer into the business. What if the customers have a vested interest in the success of an emerging business?

Carving the User-Investor

At present, businesses need to sustain important relationships with two groups of people: the investors and the customers.

Naturally, a business needs to please its stakeholders (investors) to sustain its funding and it also needs to satisfy its customers to ensure it can build a growing revenue. A new blockchain project, INFLEUM, has the ability to disrupt commerce such that customers and stakeholders become one and the same—a form of commerce inclusive to customers becoming stakeholders.

The current state of commerce is such that stakeholders and customers are distinctly different sets of people. Also, in the current state of commerce, a business usually has very few stakeholders. This distinction exists because most of the businesses functionalities are done by people (employees, freelancers, consultants, etc.), who have no stake in the success of the business and instead earn a fixed earning directly from the funding provided by the investors.

INFLEUM gives each person in its ecosystem an ID (through the Infinity Code) and this tracks their activity on the network, thereby enabling the successful use of INFLEUM’s Proof of Influence (PoI) mechanism. INFLEUM starting decentralized applications facilitate not only the purchase of products but also their promotion and enhancement. Thus, the platform will encourage customers to take part in the scaling and growth of the businesses they like.

Customers will have a stake in the success of their business; their ID will give them an allocation to the rewards dedicated to those who influence the business’s growth through any number of means.

INFLEUM’s Proof of Influence will allow any customer to easily have a stake in the growth a business gains, thereby building a unique bond between a business and its target audience. The border between being a stakeholder and being a customer will be erased, and businesses will be encouraged to incentivize customers to, in fact, become their stakeholders.

INFLEUM can carve a new format of commerce in which businesses can connect to customers in a new way: allow them to have a piece of the success. This will encourage people to become regular customers and actively spread positive word-of-mouth. The seamlessness of the PoI will make sure this implicit stake doesn’t feel like a burden and instead simply helps customers recognize which businesses are willing to truly bond with them.

This development will be a particular boon for the small businesses as they lack the resources to build long-term campaigns to carve a bond with a portion of the market; it can also benefit large enterprises as they won’t need to make bold politicized moves to connect to a customer base. There’s an opportunity to conveniently give customers a share of the success derived from the value they bring to the table.

On a closing point, INFLEUM has taken the effort to ease the utilization of the smart contracts that entangle its PoI. The platform provides a simple drag-and-drop format for the development of smart contracts; this will ensure there is no barrier to entry into the utilization of its value additives.

Essential Links


🌐 Website: http://infleum.io/en/index
💡 Whitepaper: https://infleum.io/wp-content/uploads/2018/08/INFLEUM_Whitepaper_eng_v.1.8.pdf
👨 ANN Thread: https://bitcointalk.org/index.php?topic=5027262.0
💻 Telegram: https://t.me/infleum_official_EN


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With this concept, even customers can contribute in business's success & become stakeholder great @hatu sir.

Exactly :)

The one thing that any successful business has is loyal customers that support your product

Absolutely.
Even the most established brands count on their regulars.

good one new way to get your costumer satisfaction

This is several tiers above customer satisfaction; it directly makes them a part of a business's processes.

Your customers are your business because if they withdraw their patronage, it becomes difficult for the business to grow. So, all efforts should be always put in place to ensure customers' satisfaction.
You have a great post here.
Keep up the good job.

That has always been the norm. Just, it's easier said than done.
Being able to internalize them as a stakeholder by turning them into a user-investor... that's the new horizon.

To do any business, he should work with complete loyalty, It is a matter of fact that people adopt different ways to spread the business. It is also necessary to do this...! Thank you so much for share

This is a unique approach to decentralizing the "spread" or distribution of the product and its awareness.

It would be appropriate to make the first strategy for business, sir...!(Sorry sir we have resteemed your post)

Proper business strategy is critical to any enterprise's success, and many businesses try to incorporate good customer relations into their business strategy.

Absolutely right if you want to your business enormous you should engage your bond

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And this provides an effective way of doing so.

Yes i see it

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very interesting too, business is a very reliable tailor, truly extraordinary talent

Innovation is the lifeblood of any major enterprise or ambitious start-up.

That is a nice strategy.
Thanks mate

You're welcome :)

Hello hatu!

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